Brian Breach's 10 Viral/Engagement Commandments

About Course

After a career pivot from music, I spent two years dedicated to understanding the intricacies of social media. Through countless experiments and tireless effort, I discovered the key to creating viral content. After one of my video’s went internationally viral at the end of the first year of my journey, it literally changed my life. This course shares my hard-earned knowledge in the form of the 10 Viral/Engagement Commandments. These principles will guide you in crafting content that resonates with your audience and maximizes engagement with the potential to go viral. Join me as I share the secrets behind my viral success and help you achieve your own online breakthrough.

1. Why you should be posting a lot and often
2. How to create the right hooks for your videos
3. Why choosing the right default image matters
4. Why you should be adding easter eggs in your videos
5. Why you write your captions as questions
6. Why you should always be experimenting with content
7. Why it's important to collab with bigger content creators
8. Why it's important to always be catching trends
9. Why you should always be engaging with your audience
10. Should you be doing something crazy to go viral or not

Course Content

Viral/Engagement Commandment # 1
Consistent posting on social media platforms offers numerous advantages. Firstly, platforms like Instagram favor active users within their algorithms, meaning you're more likely to be seen by your target audience if you regularly contribute content. Secondly, frequent posting establishes your credibility as a dedicated content creator, encouraging viewers to trust and consume your content more readily. Finally, by consistently sharing engaging content, you significantly increase your chances of appearing in users' feeds and, ultimately, achieving viral success.

Post A lot and Often

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Viral/Engagement Commandment # 2
Engaging hooks are crucial for maximizing video performance. By captivating viewers from the very first second, you encourage them to watch your content for longer durations. Platforms like Instagram prioritize videos with high watch times within their algorithms. By creating compelling hooks that pique curiosity and compel viewers to continue watching, you not only increase audience engagement but also significantly improve your chances of reaching a wider audience and achieving viral success.

Viral/Engagement Commandment # 3
The default image, often a still frame from your video, serves as the visual hook that entices viewers to click and engage with your content. A captivating and visually appealing default image is crucial for grabbing attention within crowded social media feeds. A well-chosen image can significantly impact viewer engagement, determining whether users click to watch your video or simply scroll past. Therefore, selecting a visually striking and relevant image is essential for maximizing video views and achieving your content goals.

Viral/Engagement Commandment # 4
To further enhance engagement, consider incorporating "Easter Eggs" into your videos. These are subtle details, hidden messages, or unexpected elements that may not be the primary focus but are designed to spark conversation and encourage viewer interaction. Easter Eggs can range from subtle visual cues to hidden jokes or references. By including these unexpected elements, you can stimulate viewer curiosity, generate discussion in the comments section, and ultimately increase overall engagement with your content.

Viral/Engagement Commandment # 5
Crafting engaging captions is crucial for maximizing video reach and engagement. By framing your captions as questions, you actively invite viewers to interact with your content. Questions encourage viewers to share their thoughts, opinions, and experiences in the comments section, fostering a sense of community and increasing overall engagement. This interactive approach not only boosts viewer interaction but also improves the visibility of your videos within the platform's algorithm.

Viral/Engagement Commandment # 6
The dynamic nature of social media necessitates continuous experimentation to optimize your content strategy. Experiment with various posting times, content formats (videos, images, carousels), caption styles, and engagement tactics to identify what resonates best with your audience. Once you've identified successful strategies, such as optimal posting times or content formats that generate high engagement, double down on these winning formulas to maximize your reach and impact. Remember, what works for one creator may not work for another, so consistent experimentation and adaptation are key to achieving long-term success on social media.

Viral/Engagement Commandment # 7
Collaborating with other content creators offers numerous benefits for your social media growth. By partnering with other creators, you can tap into entirely new audiences, expanding your reach beyond your existing followers. Collaborations also spark creativity, encouraging you to explore new ideas and content formats. Furthermore, associating with other successful creators can enhance your credibility and establish stronger connections within your niche.

Viral/Engagement Commandment # 8
Staying attuned to social media trends is crucial for maximizing your content's reach and engagement. By capitalizing on trending topics, videos, or audio, you can tap into existing audience interest and increase your visibility. Whether it's participating in a viral challenge, utilizing a trending sound, or creatively adapting a popular format, aligning your content with current trends can significantly boost your chances of reaching a wider audience and achieving viral success. While leveraging trends can be beneficial, it's essential to maintain authenticity and ensure that your content aligns with your brand and resonates with your unique voice.

Viral/Engagament Commandment # 9
Building a strong community is paramount for social media success. Actively engaging with your audience fosters deeper connections, encourages repeat viewership, and increases the likelihood of consistent content consumption. By responding to comments, answering questions, and genuinely interacting with your followers, you demonstrate that you value their input and foster a sense of community around your content.

Viral/ Engagement Commandment # 10
While "going viral" often seems like the ultimate goal, it's crucial to remember that virality doesn't always translate to positive outcomes, especially for entrepreneurs. While "crazy" content might attract attention, it can also damage your brand image or attract the wrong kind of audience. As entrepreneurs, our focus should be on building a loyal and engaged community around our brand, rather than seeking fleeting fame through potentially controversial or unpredictable viral moments. Disclaimer: This is a general statement and does not apply to all situations. Some carefully planned "crazy" stunts can be successful for certain brands.

Brian Breach’s 10 Viral/Engagement Commandments

About Course

What Will You Learn?

Course Content

Post A lot and Often

Creating Hooks For Your Videos

Choosing The Right Thumbnail Images For Your Videos

Adding Easter Eggs To Your Videos

Captioning Your Video’s As Questions

Always Be Experimenting On Social Media

Always Be Collaborating With Other Content Creators

Make Sure You Are Catching Trends

Always Be Engaging With Your Audience

Do Something Crazy to Go Viral! Or Maybe Not….

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