Media Impact: Build Your Brand & Own the Spotlight

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Welcome to Media Impact: Build Your Brand and Own the Spotlight

This e-course is designed to help you confidently step in front of the camera and use the power of video to amplify your impact and elevate your brand. Whether you’re an entrepreneur, content creator, or thought leader, this course will guide you through crafting a compelling on-camera presence and building a brand that stands out in today’s fast-paced digital landscape.

Hi, I’m Andrea Ocampo—a TEDx speaker, tv host, producer and expert brand builder, with over 15 years of experience. I’ve worked with the NHL, NFL, WWE, Univision, Disney World, Fox Business, Univision, Lifetime, and Bloomberg TV. I know firsthand how video can transform a message into a movement. I’ve created this course to walk you through a proven, three-tiered approach:

Mastering On-Camera Confidence – Learn how to feel natural and poised on camera.
Crafting a Brand Message That Resonates – Develop content that reflects your values and captivates your audience.
Broadcasting Your Message with Impact – Discover how to use video as a tool to connect, influence, and inspire.
Social Media Platforms-What to Consider and amplifying your brand.
Overcoming Camera Anxiety-Discover mindset techniques to eliminate fears and self-doubt before stepping in front of the camera.

This course is more than just learning how to appear on camera; it’s a journey to transform your personal and professional brand. I’ll help you not only build confidence but also harness the full potential of video to connect authentically with your audience and establish yourself as a leader in your space.

If you’ve ever hesitated to step into the spotlight, this course is for you. Together, we’ll work through any doubts or fears and turn them into the tools you need to shine. From the first press of the’record’ button to delivering a message that moves people, you’ll leave this course with the skills and mindset to brand your impact with confidence.

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Power of Authenticity
Authenticity is essential for connecting with your audience, so focus on being the best version of yourself on camera by using natural language and embracing vulnerability. Practice by recording a segment on something you love, then review it to ensure your on-screen presence reflects your true self, using platforms like TikTok for practice.

Power of Authenticity

01:28

Wardrobe Choices – What to Wear and What Not to Wear
Your wardrobe plays a crucial role in conveying your style, brand, and message on camera, so choosing outfits that align with your brand and personality is essential. Practice with a versatile wardrobe, try on different outfits, and assess how they look on camera to ensure your presence is consistent and impactful.

The Power of Just Doing It
This lesson focuses on overcoming overthinking by emphasizing the importance of starting, even if it feels imperfect. Every expert was once a beginner, so press record, experiment, and learn from mistakes. Editing can refine your content, but progress begins with taking that first step.

Video Production Basics
In this module, we'll cover the essentials of creating high-quality videos using your smartphone or professional help. You'll learn tips on lighting, framing, and angles to enhance your footage. While both your phone and a videographer have their roles, we'll focus on building your confidence by starting with your smartphone.

Tripod
A tripod is essential for creating stable, professional-looking videos by eliminating camera shake. We will go over the basics of the kind of tripod you should have in your arsenal.

Editing
A basic understanding of video editing is crucial for content creators, as it shapes your content’s narrative, flow, and audience engagement. We also give examples of the kind of software you should consider.

Camera Confidence
In this module, we focus on feeling confident about what to say on camera. If you have no idea where to start and feel nauseous at the thought of pressing record, don’t worry; I’m here to help you communicate calmly, regardless of how you are feeling.

Non Verbal Communication
Mastering body language is key to connecting with your audience. With practice, you'll see significant improvement in how you captivate viewers, making every move count.

Content Preparation
Before going on camera, define your goals and craft a clear outline that reflects your brand's tone and values. Focus on key points, rehearse for confidence, and use examples or visuals that connect with your audience. Preparation ensures your message is impactful and authentically you.

Practice Makes Perfect
Why Practice Makes Perfect Practice is the key to mastering any skill, and speaking on camera is no exception. The more you rehearse, the more comfortable and confident you become, transforming initial nerves into natural delivery. Practice allows you to refine your message, improve your pacing, and identify areas for improvement, such as body language or tone. It also helps you anticipate challenges and adjust your approach, ensuring a smoother performance. Every repetition builds muscle memory, making your delivery feel effortless over time. Remember, perfection isn’t about being flawless—it’s about being prepared and authentic, which practice helps you achieve.

Content Framework for Storytelling
This lesson focuses on using video storytelling to effectively amplify your brand and message. You'll learn how to harness the power of storytelling to connect with your audience and choose the right platforms and content types to maximize impact.

Listicle Videos
I love listicle videos because they are straightforward and easy to create. These videos present information in a list format, making them perfect for social media platforms like TikTok and Instagram, where short, bite-sized content works best.

How To VIdeos
Tutorial videos are more detailed and perform well on platforms like YouTube, where teaching a new skill can attract a dedicated audience. To create an effective tutorial, use various shots, outline your steps, and model your video after successful examples you find online.

Behind the Scenes
A behind-the-scenes (BTS) video offers viewers a glimpse into the process, people, and effort that go into creating your work. It’s a powerful tool for showcasing authenticity, building trust, and strengthening connections with your audience. BTS videos pull back the curtain, highlighting the personality and culture behind your brand or project

Testimonials
Testimonials are powerful for building trust in your brand, and the best part is you don't have to be on camera. Ask satisfied customers to share their experiences and post these testimonials on your social media or website to effectively showcase genuine opinions.

Product Review and Demo Videos
Product demos are similar to "how-to" videos but focus on showcasing a product's benefits and features. These videos are effective for educating customers and can be created by a representative if needed, making them a valuable tool for businesses.

Thought leadership
I typically don't start clients with this type of video, but it's crucial for establishing authority by sharing your strategies and insights. Begin by recording yourself discussing a current trend in your industry—your unique perspective will help position you as an expert.

Interview & Collabs
Interviews are my favorite because they allow me to tell stories through others' perspectives, a skill I honed with my journalism degree. I love the collaborative nature of interviews, as they bring out the best in people and add depth to the storytelling process.

Live Streaming
Live streaming is fantastic for real-time audience engagement on social media, allowing direct interaction and making your audience the focus. However, it's important to have a plan to manage unpredictability, as you never know how things might unfold.

UGC
User-generated content has grown popular, boosting both influencer and brand visibility by showcasing products through real consumer experiences. If you have a service or product, consider hiring an influencer to model it, but ensure you do your due diligence to protect your brand.

Long Form Content
Long-form content is becoming increasingly popular, reflecting a shift toward more in-depth material that audiences prefer on digital platforms. While it may not suit everyone, long-form videos offer benefits like better SEO and monetization opportunities for creators who thrive without time limits.

To Podcast or Not To Podcast
We're here to examine the growing role of podcasting in content creation and whether it aligns with your brand strategy. While podcasting is popular, it’s essential to understand the commitment involved and how to set up a successful podcast that meets your goals.

Starting a Podcast
We go over a basic step by step plan on how to create a podcast and take the guesswork out of something that may seem complicated.

Going All In with Podcasting
Commitment and consistency are crucial in podcasting to build a loyal audience and maintain engagement. A podcast should complement your overall brand message, balancing frequency and quality to enhance your marketing strategy effectively.

Strategic Platform Selection
Find out where to start posting your content. It may seem counterintuitive to not post on every platform but trust me, you shouldn’t. We go over the why and what to consider before choosing a platform.

Matching Content to Platform
In today's digital landscape, aligning your content format and style with the right social media platforms is crucial. Consistency is key; it’s better to commit to one platform and show up regularly than to create a few videos and disappear.

Not all Platforms are Created Equal
LinkedIn is a must-have platform for professionals and businesses, designed for networking, thought leadership, and showcasing expertise. A well-optimized profile connects you with industry leaders, opens opportunities, and builds authority. If you want to grow your influence in a professional space, LinkedIn is essential.

Unleashing Your On-Camera Potential
As we conclude this journey, I want to celebrate the progress you've made—from seeking confidence to discovering a powerful new facet of yourself. Embracing the camera has not only enhanced your skills but also empowered you in every aspect of your life; the world needs your unique voice and perspective, so keep shining and keep the camera rolling!

コースについて

Welcome to Media Impact: Build Your Brand and Own the Spotlight

このコースで学べること

コース内容

Power of Authenticity

What to Wear and What Not to Wear

The Power of Just Doing It!

Video Production Basics

Tripod A tripod is essential for creating stable, professional-looking videos by eliminating camera shake. We will go over the basics of the kind of tripod you should have in your arsenal.

Tripod

Editing A basic understanding of video editing is crucial for content creators, as it shapes your content’s narrative, flow, and audience engagement. We also give examples of the kind of software you should consider.

Editing

Camera Confidence In this module, we focus on feeling confident about what to say on camera. If you have no idea where to start and feel nauseous at the thought of pressing record, don’t worry; I’m here to help you communicate calmly, regardless of how you are feeling.

Camera Confidence

Non Verbal Communication Mastering body language is key to connecting with your audience. With practice, you'll see significant improvement in how you captivate viewers, making every move count.

Non Verbal Communication

Content Preparation

Practice Makes Perfect

Content Framework for Storytelling This lesson focuses on using video storytelling to effectively amplify your brand and message. You'll learn how to harness the power of storytelling to connect with your audience and choose the right platforms and content types to maximize impact.

Content Framework for Storytelling

Listicle Videos I love listicle videos because they are straightforward and easy to create. These videos present information in a list format, making them perfect for social media platforms like TikTok and Instagram, where short, bite-sized content works best.

Listical Videos

How To VIdeos Tutorial videos are more detailed and perform well on platforms like YouTube, where teaching a new skill can attract a dedicated audience. To create an effective tutorial, use various shots, outline your steps, and model your video after successful examples you find online.

How To Videos

Behind the Scenes

Testimonials Testimonials are powerful for building trust in your brand, and the best part is you don't have to be on camera. Ask satisfied customers to share their experiences and post these testimonials on your social media or website to effectively showcase genuine opinions.

Testimonials

Product Review and Demo Videos Product demos are similar to "how-to" videos but focus on showcasing a product's benefits and features. These videos are effective for educating customers and can be created by a representative if needed, making them a valuable tool for businesses.

Product & Demo Videos

Thought leadership I typically don't start clients with this type of video, but it's crucial for establishing authority by sharing your strategies and insights. Begin by recording yourself discussing a current trend in your industry—your unique perspective will help position you as an expert.

Thought Leadership

Interview & Collabs Interviews are my favorite because they allow me to tell stories through others' perspectives, a skill I honed with my journalism degree. I love the collaborative nature of interviews, as they bring out the best in people and add depth to the storytelling process.

Interviews and Collabs

Live Streaming Live streaming is fantastic for real-time audience engagement on social media, allowing direct interaction and making your audience the focus. However, it's important to have a plan to manage unpredictability, as you never know how things might unfold.

Live Streaming

UGC User-generated content has grown popular, boosting both influencer and brand visibility by showcasing products through real consumer experiences. If you have a service or product, consider hiring an influencer to model it, but ensure you do your due diligence to protect your brand.

UGC

Long Form Content

To Podcast or Not To Podcast We're here to examine the growing role of podcasting in content creation and whether it aligns with your brand strategy. While podcasting is popular, it’s essential to understand the commitment involved and how to set up a successful podcast that meets your goals.

To Podcast or Not Podcast

Starting a Podcast We go over a basic step by step plan on how to create a podcast and take the guesswork out of something that may seem complicated.

Starting a Podcast

Going All In with Podcasting Commitment and consistency are crucial in podcasting to build a loyal audience and maintain engagement. A podcast should complement your overall brand message, balancing frequency and quality to enhance your marketing strategy effectively.

Going All In with Podcasting

Strategic Platform Selection Find out where to start posting your content. It may seem counterintuitive to not post on every platform but trust me, you shouldn’t. We go over the why and what to consider before choosing a platform.

Strategic Platform Selection

Matching Content to Platform In today's digital landscape, aligning your content format and style with the right social media platforms is crucial. Consistency is key; it’s better to commit to one platform and show up regularly than to create a few videos and disappear.

Matching Content to Platform

LinkedIn is Essential for Professionals and Businesses

Unleashing Your On-Camera Potential

会社概要