About Lesson
Assignment: Create a marketing campaign using QR codes. Write a detailed marketing plan that includes how you will use QR codes to increase visibility and interaction with the audience.
Instructions:
- Define the goal of the campaign.
- Example: The goal of the campaign is to increase the number of subscribers to our company newsletter by 30% in three months.
- Identify the target audience.
- Example: The target audience is young professionals aged 25 to 35, interested in technology and innovation.
- Choose the platforms and communication channels where you will distribute the QR codes.
- Example: We will distribute the QR codes on our social media (Facebook, Instagram, LinkedIn), on our website, and engage some industry influencers.
- Describe the content that will be accessed through the QR code.
- Example: By scanning the QR code, the user will be redirected to a landing page with a sign-up form for the newsletter and an exclusive offer for a free eBook.
- Plan the measurement of the campaign: how you will track and analyze effectiveness.
- Example: We will use analytics tools like Google Analytics to monitor traffic on the landing page, the number of scans of the QR code, and newsletter sign-ups generated by each distributed QR code.
🍏The best possible solution, 10/10:
- Clearly defined, measurable goal with a specific deadline.
- Example: The goal is to increase web traffic by 20% and gain 500 new newsletter sign-ups in six months.
- Well-defined target audience with detail on demographics and interests.
- Example: Professionals aged 25 to 40 working in the technology sector and interested in the latest gadgets.
- Strategic choices on distribution channels with an explanation of why they were chosen.
- Example: We select Instagram for its large base of young professionals, LinkedIn for the business target, and articles on industry blogs for the niche audience.
- Interesting and valuable QR code content for the audience, with a clear Call to Action.
- Example: The QR code leads to a page with an exclusive offer of a 20% discount on the first consultation purchased.
- Precise and detailed measurement system.
- Example: We track the effectiveness of the campaign using advanced analytics tools to monitor impressions and conversions from the QR codes, with weekly reports to assess and optimize the strategy.